YouTube dominates Korea's media use, clocking nearly 44 hours a month

YouTube is the dominant media platform in South Korea, far outpacing other services in monthly usage time. According to Mobile Index, a mobile analytics service operated by data company IGAWorks, YouTube recorded the highest average monthly usage time per user among media platforms during the first half of 2026, averaging 2,640 minutes, or about 43.9 hours, across the monthly figures recorded from January through June. TikTok ranked second with 633 minutes, followed by Netflix with 522 minutes a

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Frequently Asked Questions

What is the average monthly usage time for YouTube in South Korea?

YouTube users in South Korea average about 43.9 hours per month.

Which platform ranks second in media usage time?

TikTok ranks second with an average usage time of 633 minutes.

How does Netflix compare in terms of usage time?

Netflix averages 522 minutes of usage time per month, ranking third.