Wyndham CEO Says Gen Z Now Makes Up Nearly 10% of Membership Base

Wyndham’s loyalty membership is getting younger fast. Now it’s setting up more concert packages and backstage passes to keep them.

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Frequently Asked Questions

What percentage of Wyndham's membership base is Gen Z?

Gen Z now makes up nearly 10% of Wyndham's membership base.

What initiatives is Wyndham implementing to attract Gen Z?

Wyndham is setting up more concert packages and backstage passes.

Why is attracting younger members important for Wyndham?

Attracting younger members helps ensure the longevity and relevance of the loyalty program.

How is Wyndham's loyalty membership changing?

The loyalty membership is getting younger, with a significant increase in Gen Z members.