As international travel continues to grow, the World Travel & Tourism Council (WTTC) encourages proactive and holistic destination stewardship, one that helps governments, destinations and the private sector work together to ensure tourism creates lasting value for residents, businesses and visitors alike.
The seven principles focus on sustainable tourism, community engagement, and collaboration among stakeholders.
They promote shared prosperity by ensuring that tourism development creates economic opportunities for residents.
Governments, destination managers, and private sector stakeholders are encouraged to adopt these principles.
It ensures that tourism growth contributes positively to the environment and local cultures.