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WTTC Targets One Million Tourism SMEs to Benefit from its Together in Travel Community

Published 2026-10-08

The World Travel & Tourism Council (WTTC) today set out its ambition for one million Tourism SMEs to benefit from its Together in Travel Community, strengthening support for independent and growing businesses across the sector through free research and knowledge, practical guidance, a global community, enhanced advocacy, and a greater focus on understanding their priorities, addressing barriers to growth, and meeting their needs.

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Frequently Asked Questions

What is the Together in Travel Community?

It is an initiative by WTTC aimed at supporting one million tourism SMEs with resources and a global network.

How will the community support tourism SMEs?

The community provides free research, practical guidance, advocacy, and a focus on addressing barriers to growth.

Who can join the Together in Travel Community?

Independent and growing businesses within the tourism sector are encouraged to join for support and resources.

What resources are available for members?

Members will have access to research, practical guidance, and a community to share insights and experiences.