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WTTC Summit Opens in Valletta with Leaders Calling for a New Era of Travel & Tourism Competitiveness

Published 2026-10-07

The world of Travel & Tourism has turned its attention to Malta this week, as the World Travel & Tourism Council (WTTC) opened its 26th Global Summit in Valletta, bringing together some of the most influential figures from across the international tourism industry. Running from 7–9 October at the Mediterranean Conference Centre, the Summit is gathering government ministers, CEOs, investors, policymakers and senior industry figures to examine how the global Travel & Tourism sector must adapt to a rapidly changing world. This year’s Summit is being held under the banner FUTU[RE]SET, with discussions focused on the forces reshaping travel, from artificial intelligence and connectivity to investment, sustainability and changing traveller expectations.

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Frequently Asked Questions

What is the WTTC Global Summit?

The WTTC Global Summit is an annual event that brings together leaders in the Travel & Tourism sector to discuss industry challenges and opportunities.

When and where is the 26th WTTC Global Summit taking place?

The 26th WTTC Global Summit is being held from 7–9 October 2023 in Valletta, Malta.

Who is attending the WTTC Summit?

The Summit is attended by government ministers, CEOs, investors, policymakers, and senior industry figures from the global Travel & Tourism sector.

What topics are being discussed at the Summit?

Discussions focus on how the global Travel & Tourism sector must adapt to new challenges and enhance competitiveness in the industry.