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WTTC Sets Out Eight Priorities to Secure Europe’s Travel & Tourism Leadership

Published 2026-10-09

Europe can secure a larger share of the next decade’s Travel & Tourism growth by acting on eight strategic priorities, according to a new report from WTTC, released today at WTTC’s 26th Global Summit in Valletta. The eight priorities are aligned with WTTC’s globally endorsed strategic priorities, approved by its Executive Council, ensuring Europe’s recommendations reflect the key growth, investment and competitiveness priorities identified by the global Travel & Tourism private sector.

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Frequently Asked Questions

What are the eight priorities set by WTTC for Europe?

WTTC has outlined eight strategic priorities aimed at enhancing Europe’s leadership in Travel & Tourism growth over the next decade.

Where was the WTTC report released?

The report was released at WTTC’s 26th Global Summit in Valletta.

Who approved the strategic priorities for WTTC?

The strategic priorities were approved by WTTC’s Executive Council.

Why are these priorities important for Europe?

These priorities are crucial for securing a larger share of Travel & Tourism growth, investment, and competitiveness in the coming years.