Ministers and global business leaders from 24 countries met at the WTTC Global Summit in Malta to tackle a question reshaping tourism: what makes a destination competitive today? From AI-powered visas and seamless borders to aviation connectivity and investment, the Valletta dialogue revealed where global tourism may be heading next. SOURCE: WTTC Brings 24 Countries Together in Malta to Rewrite the Rules of Tourism Competitiveness BY: eTurboNews
The summit aimed to discuss the factors that contribute to a destination's competitiveness in tourism.
A total of 24 countries participated in the summit.
Topics included AI-powered visas, seamless borders, aviation connectivity, and investment in tourism.
Ministers and global business leaders from various countries attended the event.