TripToTip
← Back to Travel News

WTTC and ICC unite to strengthen the voice and growth of millions of Travel & Tourism SMEs worldwide

Published 2026-10-03

The World Travel & Tourism Council (WTTC) and the International Chamber of Commerce (ICC) have signed a Memorandum of Understanding (MOU) to strengthen the voice, growth and competitiveness of millions of small and medium-sized enterprises (SMEs) across the global Travel & Tourism sector. The partnership brings together WTTC’s specialist Travel & Tourism expertise, economic research and industry insight with ICC’s global business network spanning more than 45 million businesses across over 170 countries. Together, the organisations will provide SMEs with practical guidance, tools, insights, connections and opportunities to help them grow and compete.

Read original source →

Frequently Asked Questions

What is the purpose of the WTTC and ICC partnership?

The partnership aims to strengthen the voice, growth, and competitiveness of millions of SMEs in the global Travel & Tourism sector.

How many businesses does the ICC represent?

The ICC represents over 45 million businesses across more than 170 countries globally.

What expertise does WTTC bring to this partnership?

WTTC provides specialist Travel & Tourism expertise, economic research, and industry insight.