WTTC and the International Chamber of Commerce are joining forces to strengthen millions of tourism SMEs worldwide. With ICC connecting more than 45 million businesses across 170-plus countries, the partnership could give family businesses and smaller tourism operators something they have long struggled to obtain: a meaningful voice in global policy. SOURCE: WTTC and ICC Could Give Tourism’s Small Businesses Something They Rarely Have: A Global Voice BY: eTurboNews
The World Travel & Tourism Council (WTTC) represents the global travel and tourism sector, advocating for policies that benefit the industry.
The partnership aims to provide a global platform for tourism SMEs, enhancing their visibility and influence in the global market.
Tourism SMEs include family-owned businesses, small hotels, travel agencies, and local tour operators.
A global voice helps small businesses advocate for their needs, access resources, and compete more effectively in the international market.