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World’s first officially licensed Sherlock Holmes experience played in the real world launches

Published 2026-09-02

A murder has been committed in Bugis Town, and from today the public can try to solve it together with the world’s most famous detective, Sherlock Holmes. Homegrown gaming studio HIDDEN has launched A Study in Red: The Official Sherlock Experience – a 90-minute immersive game played across the shared space between Bugis Town malls (Bugis Junction, Bugis+ and Bugis Street) featuring the authentic heritage of the Bugis district.

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Frequently Asked Questions

What is A Study in Red: The Official Sherlock Experience?

It is an immersive 90-minute game where participants solve a murder mystery with Sherlock Holmes in Bugis Town.

Where is the experience located?

The experience takes place across Bugis Town malls: Bugis Junction, Bugis+, and Bugis Street.

How long does the game last?

The game lasts for 90 minutes.

Is this experience suitable for all ages?

Yes, it is designed for participants of all ages to enjoy solving the mystery together.