TripToTip
← Back to Travel News

World of Hyatt recognized as the European Loyalty Program of the Year by the European Loyalty Awards

Published 2026-09-05

Hyatt Hotels Corporation today announced that its loyalty program World of Hyatt has been named European Loyalty Program of the Year by the European Loyalty Awards, recognizing its distinctive approach to member value, choice and experiences. Now in its second year, the prestigious awards celebrate the leading loyalty programs and initiatives across Europe, with winners selected by an independent panel of judges from hundreds of entries submitted.

Read original source →

Frequently Asked Questions

What is the World of Hyatt loyalty program?

The World of Hyatt loyalty program rewards members with exclusive benefits, experiences, and personalized services at Hyatt hotels.

What does the European Loyalty Program of the Year award recognize?

The award recognizes exceptional loyalty programs that provide unique member value, choice, and experiences in Europe.

How are the winners of the European Loyalty Awards chosen?

Winners are selected by an independent panel of judges from a wide range of entries submitted by loyalty programs across Europe.

How can I join the World of Hyatt program?

You can join the World of Hyatt program by signing up on the Hyatt website or through the Hyatt mobile app.