In acquiring TheFork, American Express wouldn't be merely adding some dining reservations' bookings. Instead, it's adding valuable data about discretionary spend, expanding its global footprint, and enticing nonmembers to become cardholders.
To gain valuable data on discretionary spending and attract new cardmembers.
It will enhance their global footprint and improve customer engagement through dining services.
TheFork is a restaurant reservation platform that allows users to book dining experiences.
It aims to entice nonmembers to become cardholders by offering exclusive dining deals.