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Who Can Still Afford a Holiday? Germany’s Travel Industry Sounds the Alarm

Published 2026-10-15

German Travel Association (DRV) President Albin Loidl warns that holidays must remain affordable as winter bookings weaken despite summer growth. In his prepared speech for the October 15, 2026, DRV Capital Congress in Berlin, he reports six percent fewer winter travelers and two percent lower booking revenue. Loidl calls for abolishing Germany’s aviation tax, cutting bureaucracy, and modernizing tourism training. His message raises a critical question for Germany’s travel industry: will measures supporting businesses also make holidays more accessible to consumers? SOURCE: Who Can Still Afford a Holiday? Germany’s Travel Industry Sounds the Alarm BY: eTurboNews

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Frequently Asked Questions

What is the current trend in winter travel bookings in Germany?

Winter travel bookings in Germany are down by six percent.

What is the German Travel Association's main concern?

The main concern is ensuring that holidays remain affordable amidst declining bookings.

What proposals did DRV President Albin Loidl make to improve the situation?

He proposed abolishing the aviation tax, cutting bureaucracy, and modernizing tourism training.

What was the change in booking revenue for the winter season?

Booking revenue for the winter season has decreased by two percent.