The travel industry bet billions that the 2026 World Cup would bring throngs of international travellers to North America. Instead, it got lower hotel occupancy, price spikes, and fewer travelers. It’s a warning the United States shouldn’t ignore twice.
The travel industry expected a surge in international travelers and increased hotel occupancy.
Instead of high occupancy, there were lower hotel bookings and price spikes.
It warns the U.S. to reconsider its strategies for handling large events.
The travel industry faced significant financial implications due to the lower than expected turnout.