For vacation rental managers, Vrbo’s new ad product could unlock more business. The question is whether managers see incremental demand — or pay more just to stay visible.
Sponsored listings are paid advertisements that allow vacation rental managers to increase the visibility of their properties in search results.
The effectiveness of sponsored listings in generating incremental demand varies; some managers may see increased bookings while others might only maintain visibility.
Yes, vacation rental managers will incur costs to promote their listings through the sponsored ad product on Vrbo.
Yes, all vacation rental managers on Vrbo can opt in to use sponsored listings to enhance their property's reach.