Increased competition on the track connecting the UK and continental Europe could be a win for the environment if it pulls travelers off planes, but prices need to be lower. Virgin has another incentive in mind: loyalty points.
By providing a more sustainable travel option compared to flights, thus encouraging travelers to choose trains over planes.
Increased competition may lead to lower fares, making train travel more accessible and attractive.
Virgin plans to enhance its loyalty program, allowing travelers to earn points while using the new train services.
Reducing air travel can significantly lower carbon emissions and benefit the environment.