Virgin Atlantic’s CEO on Why People and Experience Make the Difference

Corneel Koster is betting Virgin Atlantic wins where AI can't. Namely, the feeling a traveler leaves with. But turning that into paying customers — not just loyal fans — is the real test of his first year as CEO. And we'll press him on these strategies and more at Skift Global Forum this September.

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Frequently Asked Questions

What is Corneel Koster's vision for Virgin Atlantic?

Corneel Koster aims to enhance customer experiences that AI cannot replicate, focusing on the emotional connection travelers have with the airline.

How does Koster plan to convert loyal fans into paying customers?

Koster is implementing strategies that not only build loyalty but also encourage fans to choose Virgin Atlantic for their travel needs consistently.

What challenges does Koster face in his first year as CEO?

Koster's main challenge is to translate the positive traveler experiences into sustainable business growth and increased profitability.

When will Koster discuss his strategies publicly?

Koster will share insights on his strategies and the future of Virgin Atlantic at the Skift Global Forum this September.