Segmenting premium fares already works on United's long-haul routes. Extending it to domestic flights bets that business travelers will pay more for flexibility even on shorter trips.
United has launched three tiers of premium fares for domestic and short-haul international routes, offering varying levels of flexibility and services.
The primary target audience for these premium fares is business travelers who value flexibility and are willing to pay more for it, even on shorter trips.
This change allows United to enhance revenue by catering to the needs of business travelers, similar to the successful model already in place for long-haul routes.
The new premium fare tiers are already available for booking on eligible domestic and short-haul international flights.