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UKinbound urges Government to join the dots on tourism

Published 2026-07-21

UKinbound has written to the new Prime Minister calling for a strategic reset in how Government approaches the visitor economy. At a time when destinations around the world are competing aggressively for visitors, investment and market share, the letter urges Government to ensure policies across Whitehall support a shared ambition for growth rather than inadvertently working against it.

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Frequently Asked Questions

What is UKinbound's main request to the government?

UKinbound is urging the government to adopt a strategic reset in its approach to the visitor economy.

Why is a coordinated approach important for tourism?

A coordinated approach ensures that policies across government support growth in the visitor economy rather than hinder it.

What is the current competitive landscape for tourism?

Destinations worldwide are aggressively competing for visitors, investment, and market share.

Who did UKinbound address their letter to?

UKinbound addressed their letter to the new Prime Minister.