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Trip.com Group Reports 40% Increase in Active Travel Booking GMV

Published 2026-09-01

Active travel or ‘sportcations’ are becoming the next big travel trend, with Trip.com Group seeing a strong double-digit increase in booking GMV. From cycling through mountain passes to joining diving camps and wellness retreats, active travel is becoming a defining part of how people experience the world.

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Frequently Asked Questions

What is active travel?

Active travel refers to trips that involve physical activities, such as cycling, hiking, and wellness retreats.

How much did Trip.com Group's active travel booking GMV increase?

Trip.com Group reported a 40% increase in active travel booking GMV.

What types of activities are included in active travel?

Active travel includes activities like cycling through mountain passes, diving camps, and wellness retreats.

Is active travel a growing trend?

Yes, active travel is becoming a defining trend in how people experience travel.