Skift's Data + AI Summit in Europe this week just showed that AI may be changing travel distribution and internal operations, but booking volume is another story.
AI is optimizing pricing, personalizing recommendations, and streamlining operations in the travel sector.
The booking gap refers to the disparity between increased visibility from AI and actual booking volumes, which remain inconsistent.
While AI enhances efficiency and visibility, it doesn't always translate to higher bookings due to market variability and consumer behavior.