Tourism Malaysia and AirAsia MOVE (MOVE) have launched the Oh Sem Malaysia! campaign aimed at boosting travel across the country, highlighting its secondary cities and hidden gems. The initiative expands the public-private strategic partnership, which offers curated travel experiences, destination-led promotions, and exclusive deals, in line with the ongoing Visit Malaysia 2026–2027 campaign.
It is a campaign launched by Tourism Malaysia and AirAsia MOVE to promote travel to Malaysia's secondary cities and hidden gems.
The partnership offers curated travel experiences, destination-led promotions, and exclusive deals to inspire more travel to Malaysia.
The goal is to boost tourism and showcase Malaysia as a vibrant travel destination, focusing on its diverse attractions.
Travelers looking to explore Malaysia can benefit from the exclusive deals and promotions provided through this partnership.