Tourism Australia has released its new 10-year strategic Tourism 2035 plan, aimed at creating future demand and competitiveness for Australia as a destination internationally and supporting the nation’s tourism sector. The strategy aims to grow total overnight high-yield traveller spend to between $61 and $69 billion by 2035, helping to boost the economic contribution of Australia’s second-largest export sector.
The main goal is to grow total overnight high-yield traveller spend to between $61 and $69 billion by 2035.
The Tourism 2035 plan is a 10-year strategy.
Tourism is Australia's second-largest export sector and contributes significantly to the economy.
'High-yield traveller' refers to tourists who spend a significant amount during their visit.