As independent theme parks shutter and Six Flags sheds assets to pay down debt, Dolly Parton’s privately-held, non-franchise park is in the midst of a $500 million expansion.
Many theme parks are facing financial struggles due to increased operational costs, competition, and changing consumer preferences.
Dollywood is privately held and focuses on unique attractions, strong branding, and community engagement, which helps it thrive despite industry challenges.
Dollywood is undergoing a $500 million expansion, which includes new rides, attractions, and improvements to enhance visitor experience.