The UAE’s branded residences market has grown at a pace that would have seemed implausible a decade ago. Dubai recorded a 26 per cent year-on-year increase in branded residence transactions and a 51 per cent rise in total sales value in the first nine months of 2025 alone. Abu Dhabi saw transaction volumes rise 126 per cent over the same period. Across both markets, buyers are paying premiums of between 64 and 87 per cent over comparable non-branded units . This is no longer a niche segment operating at the edge of the luxury market. It has become one of the defining features of how the UAE positions itself as a global real estate destination.
Branded residences are luxury properties developed in partnership with well-known brands, offering unique design and services.
Buyers are attracted to the prestige, quality, and amenities associated with branded residences, justifying higher prices.
The market has seen significant growth, with Dubai and Abu Dhabi recording substantial increases in transactions and sales values.
Developers have an opportunity to capitalize on this trend by investing in branded residential projects to attract premium buyers.