AI is fragmenting travel distribution across many starting points instead of simply replacing Google with a new gatekeeper.
The travel distribution funnel refers to the traditional process through which travel products are marketed and sold to consumers.
AI is creating multiple entry points for consumers, leading to a fragmentation of the travel distribution process rather than a single dominant platform.
While Google may not be the sole gatekeeper anymore, it will still have a significant influence, but AI-driven platforms are diversifying the landscape.
Fragmentation means consumers will have more options and starting points for travel planning, potentially leading to a more personalized experience.