September villa enquiries are arriving earlier and from wealthier households than the shoulder season has ever drawn — and the fully staffed houses are closing first.
Wealthier households are seeking exclusive experiences, leading to an increase in September villa enquiries.
Fully staffed villas are closing first, indicating a preference for luxury accommodations.
Given the early interest from affluent families, this trend is likely to grow in the coming years.
September is now attracting more affluent clients earlier than the traditional shoulder season.