Cancún worked because Mexico found a market first and built the resort second. Most of its copies reversed the order.
Cancún succeeded by first identifying a market before building the resort, unlike many later developments.
Many resort developments tried to create attractions first without understanding the market, leading to less success.
Strategic location, market research, and gradual development played key roles in Cancún's successful establishment.
Yes, understanding the market and aligning development accordingly is crucial for tourism success.