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The F&B Strategy That Starts With Winning Over Locals, Not Just Guests

Published 2026-09-01

As hotel owners look for growth beyond the guest room, restaurants and bars are playing a more central role in how a property attracts locals, builds identity, and generates revenue. Paris Society, part of Ennismore and the wider Accor Group, offers a model for turning F&B venues into destinations in their own right.

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Frequently Asked Questions

How do F&B venues attract locals?

By creating unique dining experiences and events that resonate with the local community.

What is the role of Paris Society in this strategy?

Paris Society exemplifies how F&B venues can become local destinations, enhancing property identity and revenue.

Why is local patronage important for hotels?

Local patronage helps hotels diversify revenue streams and fosters community connections, enhancing overall brand loyalty.