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The American Vacation Is Proving Surprisingly Resilient

Published 2026-10-03

Americans may be watching their wallets, but they aren’t giving up their vacations. New findings from MMGY’s 2026 Portrait of American Travelers™ “Fall Edition” reveal that travel demand is rebounding this fall, with Americans expecting to spend $5,655 on leisure travel over the next 12 months and take nearly four vacations, both up from the “Summer Edition” of the survey.

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Frequently Asked Questions

How much do Americans plan to spend on leisure travel?

Americans expect to spend $5,655 on leisure travel over the next 12 months.

How many vacations are Americans planning to take?

On average, Americans plan to take nearly four vacations in the coming year.

Is travel demand increasing this fall?

Yes, travel demand is rebounding this fall according to recent findings.

What does the MMGY survey indicate about traveler behavior?

The survey indicates that despite financial concerns, Americans are committed to their vacations.