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The Abode of Peace: Brunei Tourism – The State of Tourism in ASEAN’s Best-Kept Secret

Published 2026-07-20

Brunei Darussalam, the "Abode of Peace," remains one of ASEAN's least-known tourism destinations despite its pristine rainforests, exceptional safety, and rich cultural heritage. Now, a new Global Sustainable Tourism Council (GSTC) certification initiative signals the country's commitment to sustainable tourism and positions Brunei as an emerging ecotourism destination in Southeast Asia. SOURCE: The Abode of Peace: Brunei Tourism – The State of Tourism in ASEAN’s Best-Kept Secret BY: eTurboNews

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Frequently Asked Questions

What makes Brunei a unique tourism destination?

Brunei is known for its pristine rainforests, exceptional safety, and rich cultural heritage.

What is the GSTC certification initiative?

The GSTC certification initiative aims to promote sustainable tourism practices in Brunei.

How is Brunei positioning itself in ecotourism?

Brunei is emerging as an ecotourism destination by emphasizing its natural beauty and commitment to sustainability.

Why is Brunei considered a best-kept secret in ASEAN?

Brunei remains less known compared to other ASEAN countries, making it a hidden gem for tourists.