TAT defines The Year of Transformation as Thailand’s 2027 tourism direction

The Tourism Authority of Thailand (TAT) has unveiled “The Year of Transformation” as Thailand’s strategic tourism direction for 2027, built around four strategic moves supporting “The Winning Goal 2027”. TAT targets tourism revenue growth of at least 5% over 2026, a 60:40 visitor distribution between major and emerging destinations, and a place among Asia’s top three destinations for traveller loyalty, working towards the goal of becoming “Asia’s No.1 High-Value & Meaningful Destination”.

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Frequently Asked Questions

What is 'The Year of Transformation'?

'The Year of Transformation' is Thailand's strategic tourism direction for 2027, aimed at enhancing the tourism sector.

What are TAT's goals for 2027?

TAT aims for a 5% increase in tourism revenue, a 60:40 distribution of visitors, and to be among Asia's top three for traveller loyalty.

How does TAT plan to achieve its goals?

TAT's strategy includes four strategic moves supporting the overarching goal of becoming Asia’s No.1 High-Value & Meaningful Destination.