Summer Events to Generate €3.7 Billion in Incremental Tourist Spending Across Spain, Italy, France a

Large-scale events generate 51% of the incremental tourist spending linked to summer events despite representing less than 1% of all events scheduled in South Mediterranean, according to The Data Appeal Company / Almaviva Group based on insights from Data Appeal Mabrian, its travel intelligence solution. Overall, between May and September, total incremental tourist spending generated by events in Spain, Italy, France and Greece is forecast to reach €3.7 billion.

Read original source →

Frequently Asked Questions

What is the forecasted incremental tourist spending?

The forecasted incremental tourist spending is €3.7 billion.

What percentage of events generate the majority of spending?

Large-scale events generate 51% of the incremental spending.

When is the spending forecasted to occur?

The spending is forecasted to occur between May and September.

Which countries are included in the forecast?

The forecast includes Spain, Italy, France, and Greece.