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Skift Webinar: When AI Becomes the Travel Agent — How Hotels Get Chosen

Published 2026-09-29

Join Skift and industry leaders for a webinar exploring how AI is changing hotel discovery and booking. Learn how travelers are using and trusting AI, why accurate property information matters more than ever, and what hotels can do now to ensure they’re accurately understood, confidently recommended, and easily booked.

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Frequently Asked Questions

How is AI changing hotel discovery?

AI enhances hotel discovery by analyzing traveler preferences and providing personalized recommendations.

What role does accurate property information play?

Accurate property information is crucial for building trust and ensuring travelers make informed booking decisions.

How can hotels prepare for AI-driven bookings?

Hotels should ensure their information is accurate, update their listings regularly, and engage with AI platforms.

What are travelers' perceptions of AI in travel?

Travelers increasingly trust AI for recommendations, valuing personalized and efficient booking experiences.