Skift Global Forum Preview: Virgin Atlantic’s CEO on Where AI Belongs and Where People Win

Corneel Koster is betting Virgin Atlantic wins on what people feel, the sense of belonging a great crew creates, in an era where AI mediates the booking. He's backing that bet with premium cabins and scenario-planning discipline. We'll press him on it at Skift Global Forum this September.

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Frequently Asked Questions

What is Corneel Koster's role at Virgin Atlantic?

Corneel Koster is the CEO of Virgin Atlantic.

How is Virgin Atlantic integrating AI into its services?

Virgin Atlantic is using AI to mediate the booking process, enhancing efficiency.

What does Koster believe is essential for customer experience?

Koster believes the sense of belonging created by a great crew is essential.

When and where will Koster speak about these topics?

Koster will discuss these topics at the Skift Global Forum in September.