Seoul musical stages bet on names audiences already love

Seoul's musical season is betting on the familiar. Three of the summer's most anticipated shows are built on titles audiences already love: a record-breaking webtoon, a Grammy winner's Broadway hit and one of the most beloved animated films ever made. The bet is draw first-timers with the well-known names, then win them over with something the original never had: a live stage. The most homegrown of the three is a new Korean musical drawn from "Yumi's Cells" by Lee Dong-gun, which has amassed 3.5

Read original source →

Frequently Asked Questions

What is the focus of Seoul's summer musical season?

It focuses on familiar titles that audiences already love.

What are some examples of shows being produced?

Examples include a musical based on 'Yumi's Cells' and a Broadway hit.

What is the goal of these productions?

The goal is to attract first-timers and provide a unique live experience.

How successful has 'Yumi's Cells' been?

It has amassed 3.5 million views as a webtoon.