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Saudi: One Destination, Endless Ways to Explore

Published 2026-09-28

The Saudi Tourism Authority (STA) and Wego, the number one travel app and largest online travel marketplace in the Middle East and North Africa (MENA), have partnered to launch a new destination campaign inviting travellers across the region to discover Saudi through its diverse destinations, rich culture and heritage, natural landscapes, entertainment and year-round experiences.

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Frequently Asked Questions

What is the purpose of the new campaign by STA and Wego?

The campaign aims to invite travelers to explore Saudi Arabia's diverse destinations and rich cultural heritage.

Who are the partners in this tourism campaign?

The campaign is a collaboration between the Saudi Tourism Authority and Wego, a leading travel app in the MENA region.

What can travelers expect to discover in Saudi Arabia?

Travelers can explore Saudi's natural landscapes, entertainment options, and year-round experiences.