Royal Orchid is betting India’s next hotel winners will follow travelers, not the old hotel map. The test now is making sure its brands don’t end up chasing the same customer under slightly different names.
Royal Orchid is focusing on following travelers beyond major metros, targeting locations like pilgrim towns and branded homes.
The company aims to ensure that its various brands do not compete for the same customer base under different names.
Royal Orchid believes that the next successful hotel markets will be driven by traveler patterns rather than traditional hotel locations.
Targeting non-metro areas allows Royal Orchid to tap into new customer segments and capitalize on emerging travel trends.