Sightseeing and sunbathing are being swapped for start lines, according to new data from sports travel insurance provider SportsCover Direct, which reveals a 55% year-on-year rise in travellers taking out specialist cover for endurance and challenge-based sporting events(1).
A racecation is a vacation centered around participating in a race or endurance event instead of traditional leisure activities.
Travelers are increasingly opting for racecations as a way to combine their love for travel with fitness challenges, seeking new experiences.
The data indicates a 55% year-on-year rise in travelers securing specialist insurance for endurance events, highlighting the growing trend.
Ultramarathon travel has surged by 77%, showcasing a notable shift in holiday preferences towards athletic challenges.