Premier Inn’s war-year numbers back up a Gulf hospitality split: mid-market held occupancy, luxury held rate.
Premier Inn is expanding its presence in the UAE and Saudi Arabia, focusing on mid-market hotels to cater to consistent demand.
Mid-market hotels have maintained strong occupancy rates, while luxury hotels have held their pricing despite fluctuations.
The expansion suggests that there is a stable demand for mid-market accommodations in the Gulf, as opposed to luxury segments.
The UAE and Saudi Arabia are key areas where the demand for mid-market hotels is notably strong.