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PATA Travel Mart 2026 (PTM 2026) officially opened today in Kuching, Sarawak, Malaysia bringing together over 1,100 tourism delegates from 48 countries and destinations for one of Asia Pacific’s leading international business-to-business travel trade events. Hosted at the Borneo Convention Centre Kuching (BCCK) from August 18-20, PTM 2026 marks the first time that PATA’s flagship travel trade event has been held in Sarawak. The event brings together 221 buyers, representing 215 companies, from 29 source markets and over 365 sellers representing over 200 organisations and destinations, creating opportunities for tourism businesses and destinations to connect with international markets and develop new partnerships.