Every travel company that controls its own inventory is facing the same decision: let AI agents book it, or keep customers in the direct channel.
Controlling inventory means managing and owning the travel products and services offered, such as flights, hotels, and tours.
AI agents are automated systems that can assist customers in booking travel by providing recommendations and making reservations.
Keeping customers in the direct channel allows travel companies to maintain better control over customer experience, pricing, and data.
Companies can leverage AI for efficiency while also fostering direct relationships through personalized services and loyalty programs.