The World Travel & Tourism Council (WTTC) may be evolving from the voice of the world's largest travel and tourism companies into something considerably bigger: a global public-private network connecting corporations, destinations, governments, associations and potentially one million small and medium-sized tourism businesses. Ahead of the WTTC Global Summit in Malta, Juergen Steinmetz sees something bigger taking shape. With governments, tourism giants, destinations, associations and potentially one million SMEs moving closer together, could WTTC be building a new global tourism architecture? After 40 years in travel, Steinmetz heads to Malta to find out. SOURCE: Opinion: WTTC Heads to Malta. Is Something Bigger Taking Shape in Global Tourism? BY: eTurboNews
The World Travel & Tourism Council is an organization representing the global travel and tourism sector.
The summit may signify a shift towards a more inclusive global network within the tourism industry.
It may expand to connect corporations, destinations, and small businesses in a public-private network.
It could strengthen collaboration and innovation across the tourism sector, benefiting all stakeholders.