United is betting that Starlink will become one of its biggest selling points as it ramps up rollout of the in-flight Wi-Fi. Meanwhile, its chief rival, Delta, is receiving pushback online for not choosing the internet provider.
United Airlines is offering a status match to attract customers from rival airlines.
United believes Starlink will enhance its in-flight Wi-Fi service, making it a competitive advantage.
Delta is facing criticism for not choosing Starlink as its in-flight internet provider.
The status match allows customers to enjoy similar benefits as they had with their previous airline.