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New survey finds photography has overtaken traditional holiday priorities

Published 2026-07-24

For most Brits, a holiday isn’t complete without a shortlist of the best historic landmarks and the trendiest restaurants. But new research reveals photography is just as key to the itinerary, with one in 10 Brits taking more than 500 photos on a single trip. MPB, the world’s largest online platform for used photo and video equipment, surveyed 1,000 British holidaymakers to uncover their holiday habits. On average, Brits spend £136.21 on holiday extras purely for the sake of a photo opportunity, with over a quarter (27%) forking out £200–£500 on a room upgrade alone to make their accommodation more photogenic.

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Frequently Asked Questions

What is the main finding of the survey?

The survey found that photography has become a key part of holiday itineraries for Brits.

How much do Brits spend on holiday extras for photos?

On average, Brits spend £136.21 on holiday extras purely for photo opportunities.

How many photos do some Brits take on a trip?

One in 10 Brits takes more than 500 photos on a single trip.

Who conducted the survey?

The survey was conducted by MPB, the world's largest online platform for used photo and video equipment.