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New Holiday Inn by IHG Study Reveals: Children Want Simpler Holidays Than Parents Think

Published 2026-10-12

German parents often feel pressure to create the perfect family holiday, yet children may be looking for something much simpler. According to a new survey commissioned by Holiday Inn by IHG, 86% of parents admit they feel a responsibility to make holidays feel special for their children. Yet when asked what children value most, parents overwhelmingly pointed to fun, freedom, time together and simple moments rather than packed itineraries and elaborate experiences.

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Frequently Asked Questions

What do children value most in a holiday?

Children value fun, freedom, time together, and simple moments.

Do parents feel pressure to create perfect holidays?

Yes, 86% of parents feel responsible for making holidays special.

Are elaborate experiences important to children?

No, children prefer simpler experiences over packed itineraries.