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MGM Resorts Looks to Luxury and ‘Live Tourism’ Given Tourist Shortfall

Published 2026-07-30

The visitor to Las Vegas who books a mid-priced room and buys show tickets, whether they're from Cleveland or Calgary, hasn't come back in full yet.

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Frequently Asked Questions

What is MGM Resorts focusing on to attract tourists?

MGM Resorts is focusing on luxury experiences and live tourism.

Why are mid-priced visitors to Las Vegas not returning?

The mid-priced visitors, who typically book standard rooms and buy show tickets, have not fully returned post-pandemic.

What types of experiences is MGM promoting?

MGM is promoting high-end experiences and events that enhance live tourism.

How has tourism changed in Las Vegas recently?

Tourism in Las Vegas has shifted, with a decline in mid-priced visitors while luxury options are gaining traction.