Marriott Presses Sales Teams on $1.55 Billion ‘Gap to Goal’ for 2027 Groups

Marriott has given sales teams a year-end stretch goal of $1.55 billion for group bookings for next year at the hotels it manages in the U.S. and Canada. Its global 2027 group sales look "flattish." Other companies are more upbeat.

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Frequently Asked Questions

What is the sales goal set by Marriott for 2027?

Marriott has set a year-end stretch goal of $1.55 billion for group bookings in 2024.

How do Marriott's group sales prospects compare with other companies?

While Marriott's global 2027 group sales appear 'flattish', other companies are more optimistic about their prospects.

In which regions is Marriott focusing its group bookings?

Marriott is focusing on group bookings for hotels it manages in the U.S. and Canada.