The owner of The Connaught and The Berkeley has hired the man who scaled Six Senses to build an operating company for luxury lifestyle hotels it owns and doesn't own.
The collection includes iconic hotels like The Connaught and The Berkeley, among others.
The company is being led by the individual who scaled Six Senses, focusing on luxury lifestyle hotels.
Yes, small collections can leverage unique offerings and personalized experiences to attract affluent travelers.
The strategy involves creating a distinct luxury brand that emphasizes lifestyle and exceptional service.