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A concert or a final now decides where hundreds of thousands of people travel and when. The harder question is who captures the money that arrives with them. The Skift Live Tourism Summit is where destinations and the live industry settle it.
The Skift Live Tourism Summit is an event where destinations and the live industry discuss strategies for capturing travel spending related to events.
Event-driven travel significantly boosts local economies by bringing in visitors who spend on accommodations, dining, and entertainment.
Local businesses, event organizers, and tourism boards benefit from the influx of visitors and the associated spending.
Concerts, sports finals, festivals, and conventions are among the key events that drive substantial travel spending.